Behind the Design: SS 2018
Designing for a new season is no easy task, but up for each challenge is Alegria Shoe Designer, Megan Gold. Get an exclusive look at the development of our Spring and Summer 2018 line.
I start every season off the same way - by gathering as much research and images as possible. This happens all year, but I kick it up when designing a collection. In addition to combing the internet, I rely heavily on magazines. The following collages are from the extensive data I collected and used to make my trend forecasts for color, materials, constructions, and prints.
Starting the creative process
Upon feeling full of a firm collection plan fresh in my mind, I hit the material markets all over the area. I started off detailing the shoes (nearly 70 styles!) with over 500 swatches. The identity of the collection emerges, and we will use about 80 materials and unique hardware for every style.
Moodboarding
Choosing the perfect colors for each shoe
Once it's all put together, the shoes come to life and a new collection is born. Say hello to Spring!
